Free Marketing and Branding Assistance for Organic Farms

After many years as a respected label for identifying Connecticut-grown and raised products, the Connecticut Department of Agriculture is now launching a “Connecticut Grown ORGANIC” label, specifically recognizing USDA certified organic food that is grown, raised, or produced by Connecticut farmers and food producers.

As this new label rolls out, UConn Extension is partnering with CT DoAg (Connecticut Grown) to improve farm marketing capacity for Connecticut organic farms through free, one-on-one technical assistance. This assistance, available to certified organic and transitioning organic farm businesses, will aid in marketing and branding, and will inform you of the best ways to increase consumer awareness of the value of your USDA certified organic products.

Organic Outreach Specialist Dave Tschiegg is available for in-person or virtual meetings to assist your marketing efforts and help guide you through the best ways to leverage the forthcoming CT Grown Organic campaign.

Click here to schedule an appointment.

Technical assistance services offered include:

• Guidance on participating in the CT Grown USDA certified organic campaign and related promotional opportunities
• Technical assistance implementing CT Grown USDA certified organic brand and marketing assets
• Share insights from organic consumer research report to support market growth and customer engagement
• Evaluate current marketing strategies and materials
• Make recommendations for enhancing brand messaging and storytelling around certified organic status and products
• Assess website and social media presence

About Dave: A farmer and experienced designer, Dave brings over 15 years of branding and marketing experience, with past clients including the Metropolitan Opera, MIT, and certified organic producers whose products are sold in Whole Foods, Amazon’s online marketplace, and national grocery chains. He co-owns CT Garlic Company, which grows culinary and seed garlic using organic practices. Having grown up in Connecticut, Dave is deeply passionate about supporting the state’s organic producers. He looks forward to meeting farmers where they are to help grow their businesses through creative, strategic marketing.