Strategic Collective Communications: Moving Beyond Promotion and Making Time For Narrative Building

Changing the way people think about food and farming requires cultural change, which relies on stories, education, and sharing new narratives about how the food system – and the future at large – can look. But…where is the time?! If food system communicators are overwhelmed by the volume of events, fundraisers, programs, and application deadlines to promote, how can they make time for developing and sharing the stories and narratives that are critical for driving the systemic change we so desperately need? In this session we’ll define narrative building in the context of systems change, share examples of what narrative building looks like, and share tools and resources for funding and integrating narrative building into your marketing work.