So You’re Organic — Leveraging Your Certification in Marketing

You’ve earned your USDA Organic certification—now what? Certification is more than a seal on your label; it’s a powerful marketing asset that builds trust, supports price premiums, and opens new market channels. This workshop will help certified and transitioning organic farmers strategically leverage their certification to strengthen their brand, clarify messaging, and grow sales. Participants will learn organic marketing best practices and gain access to new, free marketing tools developed specifically for Connecticut organic farmers. This workshop is designed for anyone interested in learning marketing techniques, though the models presented will be through the lens of a Certified Organic farm. Key insights will include:

• How to make the most of the USDA Organic seal and approved organic language in your marketing
• Learn simple, proven marketing practices to help you stand out and justify your organic price
• Turn your organic farming practices into clear, relatable stories for customers—online and in person
• Access new free marketing resources created for Connecticut organic farmers