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Workshop: Marketing Tips for Selling at a Farmers Market

Start Date: January 28, 2026 1:00 pm

End Date: January 28, 2026 2:30 pm

Location:

Cost:

Website: View Event Website

Berkshire Agricultural Ventures is excited to invite you to a free virtual workshop designed to help farmers and market managers boost sales, strengthen customer engagement, and make the most of their farmers market presence.

πŸ“… Date: January 28, 2026
⏰ Time: 1:00–2:30pm
πŸ“ Location: Zoom
πŸ”— Register here: https://us06web.zoom.us/meeting/register/l5SYdGd0T0iNGqwJJceMHg

Workshop: Marketing Tips for Selling at a Farmers Market

Presenter Zoe Richardson, Creative Director at Good Roots, will walk participants through the most essential marketing assets every farmers market booth should have. Using real-world farm experience and years of branding and marketing expertise, Zoe will help you elevate your visibility, attract new customers, and communicate your story clearly and effectively.

You’ll learn:

  • What signage you actually needβ€”and how big it should be
  • What messages resonate most with customers
  • Where to get signage printed
  • Best practices for using QR codes
  • How to encourage customers to stay in touch
  • Design basics for creating appealing, effective materials

About the Presenter:

Zoe is a branding and marketing expert dedicated to helping farmers increase sales, build loyal customer bases, and strengthen their farm businesses. At Good Roots, she supports farms and food entrepreneurs in telling their stories and building beautiful, effective brands.

This workshop is free and open to all farmers, market managers, and service providers- please feel free to share widely with your networks.

For questions, contact:
Jake Levin, Local Food Systems Program Manager
jake@berkshireagventures.org