From Data to Action: How to Build a Truly Effective Lawn Fertilizer Outreach Campaign

Free to attend | Registration required

How can data help us develop more effective campaigns to reduce lawn fertilizer use? What are the best practices and tools of an effective outreach campaign?

Join practitioners from across the Long Island Sound region for a free, one-day interactive workshop focused on using data and behavior change strategies to strengthen fertilizer reduction outreach.

The workshop will take participants from understanding the data to putting it into action.

During the first part of the day, the developers of the Long Island Sound Lawn Fertilizer Outreach Targeting Tool will introduce the tool, explain how it was developed, and demonstrate how practitioners can use it to better understand audiences and fertilizer behaviors in communities around Long Island Sound.

Then, a behavior change expert will help participants take the next step: using insights from the tool to begin developing an effective community campaign. Through guided exercises and discussion, participants will explore how audience data and behavior change principles can help determine who to reach, what behaviors to focus on, and strategies for encouraging change.

What you’ll learn

Participants will:

• Learn how the Lawn Fertilizer Outreach Targeting Tool was developed and what its data can tell us
• Get hands-on experience exploring the tool and identifying relevant audience insights for your own community
• Learn key principles for developing effective behavior change campaigns
• Explore how data informs campaign audiences, messages, and strategies
• Take practical steps towards developing a fertilizer reduction campaign for your own community – or improve an existing campaign
• Connect with other practitioners working on nitrogen reduction and community outreach around Long Island Sound

Who should attend?

This workshop is designed for practitioners interested in developing, implementing, or supporting community outreach and behavior change efforts, including staff from municipalities, nonprofits, government agencies, watershed and conservation organizations, and other groups working around Long Island Sound.

You do not need previous experience with the targeting tool or behavior change campaigns to participate.

There is no cost to attend, but advance registration is required.

REGISTER

This workshop is hosted by the Long Island Sound Partnership, Connecticut Sea Grant, New York Sea Grant, and UConn CLEAR with partners from Clark University, University of Miami, and OpinionWorks.

For more information, please contact Erica Casper, CT Sea Grant, at erica.casper@uconn.edu or Jimena Perez-Viscasillas, NY Sea Grant, at jbp255@cornell.edu