Setting Prices to Support Profitability

Pricing is more than a numbers exercise: accurate pricing reflects the true value of your products, including your investments. Accurate pricing communicates the worth of your work and provides fair returns. Ultimately your pricing is what keeps you in business. Join us to learn how to interpret sales and expense data and apply strategies to make pricing decisions with clarity and confidence.

This workshop will provide you with practical, immediately useable skills especially important for beginning farmers: setting prices that cover costs, generate profits, and reflect the value and values of your farm. Attendees will learn how to calculate cost of production and use it in setting prices that generate profit, how to know fixed cost (investments and other overhead) and use it in setting prices that generate profit, and how to evaluate the market/market prices and use them in setting prices that generate profit. Overall the objective is for farmers, especially beginning farmers, to learn how to create a pricing strategy that ensures farm profitability.