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UID:7232-1633460400-1633465800@ctnofa.org
SUMMARY:3-Part Webinar Series:  Food Entrepreunership 101
DESCRIPTION:NOFA/NY Hosts:  A 3-part webinar series: \nNew York Small Scale Food Processors Association is pleased to announce the first in a series of webinars in October 2021\, to assist farmers\, chefs\, and food entrepreneurs in learning the building blocks to run a successful food business. \nLed by recognized leaders in the small-scale food production industry\, members of NYSSFPA will lead participants through the mindset and legal requirements to begin. The first 3-part webinar will address the tools needed to price your product profitably\, and how to showcase your product in the best light to generate revenue.  \nUpon registration\, you will receive worksheets to assist you during the sessions. Please note that the one-time registration fee covers all three workshops. Here is a description of each session\, which builds upon the previous.  \nSESSION 1: WHAT DOES IT TAKE TO RUN A FOOD BUSINESS?\nOCTOBER 5\, 2021\, 7:00 PM – 8:30 PM EST \nYou have a dream. Now give yourself a practical step-by-step roadmap to turn your business into a reality. This session includes: \nBusiness readiness: Acquiring the focus and mindset to be an entrepreneur.\nCommitment:  Time management that a business requires to get off the ground and run effectively.\nSelf-assessment: Looking for help and identifying resources including capital and technical assistance.\nLegal Structures: Choosing the right one for your business.\nInsurance: It is mandatory. How much will your specific enterprise need and what will it cost?\nLicensing: All food products must be licensed. Which one do you need to produce and market your product? \nSESSION 2: PRICING FOR PROFIT\nOCTOBER 12\, 2021\, 7:00 PM – 8:30 PM EST \nYou are taking your prized recipe\, turning your passion into a business. You need to make sure you generate a profit on each unit you sell. Pricing is important – not only to make money\, but to understand how to market your product. In this workshop\, you will learn how to price accurately (It is not hard once you know the method)\, and how to understand your competition so you stand out and sell. This session includes: \nRecipe weight conversion: Learn how to convert from cups and teaspoons to ounces or grams.\nFiguring out ingredient costs.\nPricing formulas:  Price differential for wholesale versus retail.\nReview of Pricing Sheet: Creating a pricing chart for each recipe. \nSESSION 3: SUCCESSFUL MARKETING\nOCTOBER 19\, 2021\, 7:00 PM – 8:30 PM EST \nMaking your product unique. Identify and reach your target market using demographic data and direct observation. Focus on presentation; online\, retail/wholesale\, or direct. This session includes: \nSelling requirements for specific venues.\nStorytelling:  Tell your story to connect to your target audience; in person\, through packaging\, through social media.\nComparison chart: Who or what is your competition? Setting yourself apart.\nThere are two prices: member and nonmember. The nonmember price of $100 includes the membership fee for the rest of 2021 so you can experience the benefits of the organization for the last few months of the year. The member price of $20 can be accessed by emailing our organization for the promo code to apply at checkout.
URL:https://ctnofa.org/event/food-entrepreunership-101/
LOCATION:Online
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://ctnofa.org/wp-content/uploads/2021/10/Screen-Shot-2021-10-02-at-7.06.26-PM.png
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DTSTART;TZID=America/New_York:20211005T190000
DTEND;TZID=America/New_York:20211005T203000
DTSTAMP:20211003T000207Z
CREATED:20211003T000207Z
LAST-MODIFIED:20211003T000207Z
UID:8808-1633460400-1633465800@ctnofa.org
SUMMARY:3-Part Webinar Series:  Food Entrepreunership 101
DESCRIPTION:NOFA/NY Hosts:  A 3-part webinar series: \nNew York Small Scale Food Processors Association is pleased to announce the first in a series of webinars in October 2021\, to assist farmers\, chefs\, and food entrepreneurs in learning the building blocks to run a successful food business. \nLed by recognized leaders in the small-scale food production industry\, members of NYSSFPA will lead participants through the mindset and legal requirements to begin. The first 3-part webinar will address the tools needed to price your product profitably\, and how to showcase your product in the best light to generate revenue.  \nUpon registration\, you will receive worksheets to assist you during the sessions. Please note that the one-time registration fee covers all three workshops. Here is a description of each session\, which builds upon the previous.  \nSESSION 1: WHAT DOES IT TAKE TO RUN A FOOD BUSINESS?\nOCTOBER 5\, 2021\, 7:00 PM – 8:30 PM EST \nYou have a dream. Now give yourself a practical step-by-step roadmap to turn your business into a reality. This session includes: \nBusiness readiness: Acquiring the focus and mindset to be an entrepreneur.\nCommitment:  Time management that a business requires to get off the ground and run effectively.\nSelf-assessment: Looking for help and identifying resources including capital and technical assistance.\nLegal Structures: Choosing the right one for your business.\nInsurance: It is mandatory. How much will your specific enterprise need and what will it cost?\nLicensing: All food products must be licensed. Which one do you need to produce and market your product? \nSESSION 2: PRICING FOR PROFIT\nOCTOBER 12\, 2021\, 7:00 PM – 8:30 PM EST \nYou are taking your prized recipe\, turning your passion into a business. You need to make sure you generate a profit on each unit you sell. Pricing is important – not only to make money\, but to understand how to market your product. In this workshop\, you will learn how to price accurately (It is not hard once you know the method)\, and how to understand your competition so you stand out and sell. This session includes: \nRecipe weight conversion: Learn how to convert from cups and teaspoons to ounces or grams.\nFiguring out ingredient costs.\nPricing formulas:  Price differential for wholesale versus retail.\nReview of Pricing Sheet: Creating a pricing chart for each recipe. \nSESSION 3: SUCCESSFUL MARKETING\nOCTOBER 19\, 2021\, 7:00 PM – 8:30 PM EST \nMaking your product unique. Identify and reach your target market using demographic data and direct observation. Focus on presentation; online\, retail/wholesale\, or direct. This session includes: \nSelling requirements for specific venues.\nStorytelling:  Tell your story to connect to your target audience; in person\, through packaging\, through social media.\nComparison chart: Who or what is your competition? Setting yourself apart.\nThere are two prices: member and nonmember. The nonmember price of $100 includes the membership fee for the rest of 2021 so you can experience the benefits of the organization for the last few months of the year. The member price of $20 can be accessed by emailing our organization for the promo code to apply at checkout.
URL:https://ctnofa.org/event/food-entrepreunership-101-2/
LOCATION:Online
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://ctnofa.org/wp-content/uploads/2021/10/Screen-Shot-2021-10-02-at-7.06.26-PM.png
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